Whether you are just getting started in the childcare industry or are a seasoned pro, it is a good idea to grasp who your target market is. This will help you focus on the right things to target and create a more effective marketing strategy.
Pre-Kindergarten and Preschool Centers
Increasingly, public and private programs are collaborating to offer families a preschool program that prepares their children for kindergarten. A school can provide these programs, a school district, a nonprofit organization, or place of worship.
Several states have publicly funded pre-kindergarten programs. These programs are generally based on the National Association for the Education of Young Children’s standards and widely accepted guidelines. Some state-funded programs have even higher standards than Head Start’s, the national benchmark for early childhood education programs.
A recent National Center for Education Statistics (NCES) report shows that states are increasingly using their public investment in pre-kindergarten to offer programs with quality characteristics. These programs are serving a more significant number of children than before. Some of these programs provide meals, transportation, and extended daycare.
Another essential part of program improvement is the rigorous documentation of results. Most state-funded pre-kindergarten programs have standards that have been proven to help children succeed.
Millennial parents are one of the most influential groups in the consumer arena. They are often viewed as early adopters and the target market for new product launches.
Millennials are defined as people born between 1981 and 1996. The largest segment of this generation is parents of children under 18. One in five parents in the United States is a millennial. Millennial parents spend twice as much on travel, dining out, and movie tickets as their non-parent counterparts.
The National Retail Federation has been tracking millennial shopping habits for a decade. Their Spring 2018 Consumer Review report focuses on the millennial parent and how they’re shaping the consumer landscape.
The biggest draw for young parents is subscription services. These subscriptions allow consumers to try out new products and brands without spending a lot of money. These services also offer convenience.
Millennial parents are also big fans of video streaming services like YouTube and TikTok. They also spend a lot of time on social networks like Facebook and Instagram.
Online preschool parents
Using the internet to market your childcare business is an excellent way to reach your target market. This is important because eight out of ten consumers use the internet to research local businesses. Your web presence will show prospective parents that you are a serious business. You’ll want to do your homework and learn about retargeting campaigns, Facebook ads, and other social media marketing techniques.
Understanding your target audience is an essential part of any marketing strategy. This can be done by asking questions and answering them. The answers will help you create a more targeted message to reach your audience.
For example, a study revealed that 81% of mothers prefer Facebook over other social media platforms. Facebook is a great way to post fun content and engage with your target audience.
In addition to the social media platforms mentioned above, several other tools are available for childcare providers. A good example is an email marketing campaign. This is an inexpensive way to stay in touch with potential customers and promote your business. A newsletter is also an effective way to keep your contacts updated on promotions and events.
Investing in quality child care can have a dramatic effect on the health and well-being of children. Parents who cannot afford child care can get assistance through state agencies. Some states are even using childcare business grants to fund start-up costs for providers.
In addition to state funds, federal funding can help childcare providers. The Child Care and Development Fund (CCDF) program help low-income families access childcare and work-related training. However, it has been estimated that less than 20 percent of eligible children have received childcare subsidies. This is a problem that needs to be addressed by policymakers.
The federal government’s investments in the childcare industry have helped states meet new standards and reduce waitlists. However, these investments are set to expire in the next few years. It is essential to ensure the funding remains stable and accessible to low-income communities.
Congress passed a bill in December that will provide $10 billion for childcare programs. This is the most extensive funding package for the program in program history. However, many states have not yet been allocated a share of the funds.